Around 200,000 tonnes of sheep wool is left unused in Europe annually. Woola manufactures packaging made of leftover sheep wool to reduce plastic waste of online shopping. A press event was arranged to hail the company's entrance into the Swedish market and was designed to be a fun and engaging exhibition of products and material at a centrally-located coworking space for social entrepreneurs. The photos were destined for press publications, presentations, as well as Facebook and Instagram and it was essential to capture the fun loving nature of the team.