Announcing the Release of How to Create Successful Events to Grow Your Brand: The Ultimate Guide for Strategic Event Planning

Education and Best Practices

Read time

3 mins

"How to Create Successful Events to Grow Your Brand" was released as an ebook and paperback this week. Whether you’re an event planner, marketer, or business leader, this book will guide you through the process of creating strategic events that not only engage your audience but also drive measurable business growth.

In this comprehensive guide, The Business Event Canvas™ is introduced—a practical, one-page tool that allows you to plan impactful events aligned with your brand’s goals. The book provides actionable insights, real-world examples, and easy-to-follow strategies to help you design events that leave a lasting impression and deliver results.

What You’ll Learn

How to Create Successful Events to Grow Your Brand covers everything you need to create business-focused events that support your brand and drive ROI, including:

Defining SMART Event Objectives: Learn how to establish clear goals that align with your business outcomes, from boosting brand awareness to generating qualified leads.
Segmenting and Engaging Your Target Audience: Discover how to understand your audience’s needs and create tailored experiences that resonate with them.
Using The Business Event Canvas™ to Plan: This strategic tool ensures that each decision—whether it’s about budget, venue, or content—is driven by your business objectives, maximising impact and return.
Creating Measurable Outcomes: Understand how to track and evaluate the success of your events using data-driven metrics that align with your broader business goals.

This book provides practical, actionable advice and tools, making it easier to execute events that truly drive business success.

Why This Book Will Help You Achieve Business Growth Through Events

If you want your events to stand out and make a real difference to your business, How to Create Successful Events to Grow Your Brand will give you the framework and tools you need to succeed. The Business Event Canvas™ method ensures that every aspect of your event—from the venue selection to post-event follow-up—is designed with your brand’s strategic goals in mind.

Here’s how applying The Business Event Canvas™ methodology leads to improved business outcomes:

Maximise Event ROI: Each decision made through The Business Event Canvas™ directly ties into your broader business strategy, ensuring your event delivers measurable results.
Increase Audience Engagement: By understanding your audience’s motivations and interests, you can create experiences that resonate deeply and inspire action, leading to higher engagement levels.
Optimise Event Resources: The canvas helps you prioritise your time, money, and resources, making your event planning more efficient and cost-effective.
Streamline Cross-Team Collaboration: This visual tool helps teams align on event objectives and strategy, ensuring smooth and effective collaboration throughout the planning process.

Why Make the Investment?

How to Create Successful Events to Grow Your Brand is a research-backed resource that will transform the way you approach event planning. If you’re tired of hosting events that don’t achieve the results you want, this book is the tool you need to start creating strategic, impactful experiences that benefit your brand in the long run.

The Business Event Canvas™ methodology is adaptable, scaleable, straightforward, and proven to drive success across various event types. Whether you’re planning conferences, workshops, product launches, or networking events, this tool ensures that your event is aligned with your business goals from start to finish.

"As an entrepreneur, a community-builder and then growth lead, I've experienced firsthand how strategic events can elevate a brand and drive business success, and I felt compelled to share my knowledge with others. Writing this book was my way of giving back to the entrepreneurs and the business community that provided me with so much inspiration and energy over the years."
- Cathy Xiao Chen, creator of The Business Event Canvas™ and author of "How To Create Successful Events To Grow Your Brand"