If you’re an event coordinator in Stockholm, you know that finding a memorable venue can make all the difference. Unusual venues create a unique backdrop, set a distinct tone, and make events truly stand out. However, these unique spaces aren’t always easy to secure, especially with high demand in a bustling city like Stockholm. So, here are three creative strategies to help you land that unexpected gem of a venue, making your next event unforgettable for all the right reasons.

1. Think Beyond Traditional Event Spaces

Sometimes, the best venues aren’t explicitly listed as “event spaces.” Art galleries, boutique shops, historical sites, public spaces and even coworking hubs can transform into extraordinary event venues with the right vision. For example, look into art galleries or smaller museums like Hallwylska, that might be open to hosting events during off-hours.

Similarly, upscale retail spaces in Gamla Stan or Södermalm can create a unique, urban vibe for events like product launches or exclusive gatherings. Spaces like Haga Schweizeri inside Nordiska Kompaniet's department store offer a mix of exquisite design and captivating environments that set a creative tone and add to the event’s ambiance. Many shop owners are open to collaboration, especially if the event aligns with their brand or customer base. Approaching non-traditional venues not only adds character to your event but also opens up a broader array of choices.

2. Network with Stockholm’s Business Communities

The event industry thrives on relationships, and networking with Stockholm’s business communities can reveal unique venue opportunities. Join local groups or attend events through platforms like Meetup, LinkedIn, or even Norrsken House and United Spaces, which often bring together individuals with access to private or semi-public spaces. These can include lofts, studios, boats, and private venues that might not be available through traditional booking sites.

Another powerful resource is the Swedish network of businesses. Many of these companies offer event spaces, and even if the location isn’t publicly advertised, an inside connection can help unlock access. Event coordinators have successfully held external events at the offices of Spotify, Almi, McKinsey & Company and Stockholm Fashion District to name a few. Developing strong relationships with business communities can give you insider knowledge on unusual spaces available for a limited time or under special circumstances.

3. Offer a Win-Win Scenario

Sometimes securing an unusual venue can be as simple as creating a win-win scenario. Offer the venue owner an incentive beyond just a booking fee; propose a cross-promotion to give them visibility in return. For example, if you’re hosting an event in a trendy Södermalm coffee shop or a wellness studio, you could highlight the location across your event marketing channels. This mutually beneficial arrangement not only makes the venue more open to hosting your event but can also draw in their audience, expanding your event’s reach.

‍Square at Marievik in Liljeholmen offers free event space for event organisers who offer drinks to their attendees. They recoup their costs from drink purchases during your event, and you expose their coworking space to potential customers. It's a win for everyone all round.

Consider partnering with businesses that align with your event’s theme. For instance, if you’re organising a wellness workshop, approach fitness studios or holistic spaces that may offer venue space in exchange for being part of the event branding. This method works well because it connects with venues whose audiences align with your event goals and creates an arrangement beneficial to both parties.

The Path to Unique Venues is Creative Collaboration

In a city like Stockholm, unusual venues can help you stand out in a crowded event space. By thinking beyond traditional options, leveraging local networks, and offering creative value to venue owners, you’re more likely to secure a venue that resonates with your audience and adds a unique touch to your event. Remember, securing a remarkable venue is about more than just finding a location; it’s about forging partnerships that create memorable experiences and support your mission through long-term collaborations.

With these approaches, you’ll be well on your way to landing venues that reflect the energy, creativity, and forward-thinking spirit of Stockholm, leaving your attendees inspired and your event truly unforgettable.

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